Hanging with Your Peeps

wpid-20120223__120226-peeps       It’s that time of the year when chocolate bunnies, chocolate eggs, and peeps line the grocery store aisles. Some love peeps and can’t get enough of them. Others look at them in disgust. What did these delicious baby birds made of sugar, corn syrup, and gelatin ever do to you?

Peeps are made by a candy manufacturer in Pennsylvania named Just Born. This company with an adorable name acquired the Rodda Candy Company and its marshmellow chick line. Before they did peeps weren’t mass produced or made by machines—they were hand-formed.  https://en.wikipedia.org/wiki/Peeps.

Sam Borne, the son of Just Born’s founder decided that making each chick by hand by squeezing marshmellow  substance out of a pastry bag was not effective. As a result, he created a depositor that could make 30 peeps at a time (6 rows of 5) and in a quicker amount of time. http://bakingbites.com/2016/03/10-fun-facts-about-peeps/

Peeps have been around for about 64-65 years at this point. While peeps were new in the sense of being marshmallows formed into a baby bird and colored yellow (now all different colors), they were not new. It is believed that in the early 1900s, Archibald Query of Somerville made the first marshmellow fluff in his kitchen and sold it door to door. https://www.thoughtco.com/history-of-marshmallows-1991773

There was also Elvis who loved “Fluffernutters.” That sounds dirty but was actually his pension for heated marshmellows molded to fit inside his peanut butter sandwiches. Excuse me while I walk away from this blog to try that (joking…but this does sound amazing). https://www.thoughtco.com/history-of-marshmallows-1991773

The facts could go on and on. I found scores of them:






You may be wondering –What are the most important facts from the links above. I’m going to go with these:

-The same recipe has been used for the past 50 plus years

-People eat Peeps hot, cold, and frozen. Some even put them on pizza. If you can think of it, it’s been peeped/peepified.

-Peeps were yellow only until 1995 when pink and white were launched (now there is quite the variety).

-Peeps are the best-selling non-chocolate Easter candy.

-In the 80s bunnies were introduced into the mix (not just chicks). They had been around occasionally in the 60s as a trial or seasonal but not a permanent staple and with their own line of sorts.

-It is estimated that 5.5-6 million peeps are made every day.

-Peeps used to have wings-In 1950 they were clipped literally.

-Just Born who now makes Peeps also makes Mike and Ikes.

-One Peep is 32 calories and 8 grams of sugar. But why not make a meal out of a box-it’s Easter, right?!?

-There are several peeps contests annually including this Peeps Diorama one (which I am also including a picture of winner in the pictures below. Pictures below are from this site: http://www.ifitshipitshere.com/a-peep-inside-the-donalds-head/

-More pictures and a story about the contest can be found at: https://www.washingtonpost.com/lifestyle/magazine/peeps/?utm_term=.b5adb98e45cb

-Here is a link to one of Just Born’s Peep related Trademarks. Note –this particular trademark is a trade dress. It protects the company’s unique 3-d shape of the Peep and was filed and granted in 1998 and has been maintained: http://tsdr.uspto.gov/#caseNumber=75276326&caseType=SERIAL_NO&searchType=statusSearch

At Mohr IP Law, we want to hear more than a peep out of you. Do you have a sweet idea or an egg-cellent product that should be protected before it becomes all gobbled up? Contact us today for more information.

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